Background

Led the organic social strategy for one of Walgreens first Beauty Savings Events, leveraging owned, earned, and paid tactics to drive awareness and position Walgreens as a convenient and affordable beauty destination.

  • Developed trend-driven owned content to spark intrigue and educate audiences about the event.

  • Partnered with beauty creators and influencers to deliver authentic, relatable storytelling.

  • Sent PR mailers to creators with an existing affinity for Walgreens and beauty to strengthen new and existing relationships. 

  • Amplified high-performing owned and influencer content through paid social to increase visibility and reach.

Results

  • "What I love most is the flexibility. I can go at my own pace, revisit lessons, and keep learning whenever it works for me."

    Former Customer

  • "Even as a total beginner, I never felt lost. The step-by-step structure and encouragement along the way made all the difference."

    Former Customer

  • "This has been such a worthwhile investment in myself."

    Former Customer